PVD vs. Electroplating: Which Finish is Right for You?
A Alexander Mitchell

PVD vs. Electroplating: Which Finish is Right for You?

Sep 3, 2025

When it comes to achieving a beautiful, durable metal finish, two of the most common processes are Physical Vapor Deposition (PVD) and electroplating. Both methods add a protective layer to metal surfaces, but the way they’re applied and the performance they deliver are very different.

What is Electroplating?

Electroplating is the traditional method of coating a surface by passing an electric current through a metal salt solution. This deposits a thin layer of metal, such as gold, chrome, or nickel, onto the product. While electroplating has been used for decades, it comes with limitations: the coating is often thin, can wear down over time, and may tarnish or corrode.

What is PVD Coating?

PVD (Physical Vapor Deposition) is a modern, vacuum-based process where a solid material (like titanium or zirconium) is vaporised and bonded onto the substrate. This creates a dense, uniform coating that’s extremely hard, scratch-resistant, and environmentally friendly. PVD can achieve a wide range of finishes, from classic gold and black to custom tones.

Durability: PVD Outlasts

  • Electroplating: More prone to chipping, fading, and tarnishing with heavy use.

  • PVD: Resistant to scratches, corrosion, and discoloration, even in high-traffic environments.

Sustainability: A Cleaner Choice

  • Electroplating: Relies on chemical baths that can generate hazardous waste.

  • PVD: A dry, vacuum process with minimal environmental impact.

Aesthetic Range:

  • Electroplating: Limited colour options.

  • PVD: Expansive finishes, including brushed, matte, polished, and custom colours.

Cost & Value:

Electroplating may seem cheaper upfront, but its shorter lifespan often means higher replacement costs. PVD’s durability makes it a better long-term investment, especially for commercial projects.

The Verdict

If you’re looking for a durable, eco-friendly, and premium-quality finish, PVD is the clear winner. While electroplating still has its place for low-cost decorative applications, PVD is fast becoming the standard for architects, designers, and manufacturers who want longevity and style.

At Atomic PVD, we specialise in custom PVD finishes that elevate your products and projects built to last, built to impress.

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